Adopt a diacritic

Proactive campaign for the Romanian language

Digital | Social Media | Influencers

A creative campaign that raised awareness about a topic of public interest in Romania: the importance of diacritics in digital content.

We wanted to show Romanians how wrong their language sounds without those 5 special characters, so we

partnered up with popular authors and musicians who read from their books or played their tunes without diacritics.

Copywriter & Project Manager: Adina Cioceanu. Designers: Andrei Dumitrescu & Marius Vlad.

Creative Director: Radu Ionescu. Creative Agency: Kinecto Isobar.