A creative campaign that raised awareness about a topic of public interest in Romania: the importance of diacritics in digital content.

We wanted to show Romanians how wrong their language sounds without those 5 special characters, so we

partnered up with popular authors and musicians who read from their books or played their tunes without diacritics.

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Copywriter & Project Manager: Adina Cioceanu. Designers: Andrei Dumitrescu & Marius Vlad.

Creative Director: Radu Ionescu. Creative Agency: Kinecto Isobar.