Social Media | BTS

Lead Social Creative on Qatar's latest brand campaign, where people could place themselves in an AI-powered love story.

I had the opportunity to create several concepts and direct a two-week shoot in London, Cape Town, and Doha. 

The campaign also allowed me to wear many hats – copywriter, art director, producer, film director, and even talent :)

The AI Adventure had three communication phases, teaser, reveal, and activation, and will run until 2025.