Forward Thinking Drama

HYUNDAI MOTOR UK & ITV DRAMA

TV | SPONSORSHIP

Our mission was to progress traditional storytelling in TV sponsorships and capture the attention of our audience like never before.

So, we created 80 seconds of reverse-running drama and split them into 8 idents that ran alongside award-winning drama series.

Each ident had its own story and could be enjoyed as standalone.

But, when you watched them all together, they revealed an elaborate plot-line of a much bigger story.

Creatives: Adina Cioceanu & Gaz-Hunt Sutherland. Creative Director: Dom Sweeney.

Creative Agency: Innocean UK. Production: Dog Eat Dog. Director: Claas Ortmann.

DIRECTOR’S CUT: