The Christmas decoration
Digital | Social Media | Experiential
It’s 2 weeks before Christmas and there are still many Telekom clients who haven’t activated the electronic bill.
We thought: what if, this Christmas, their paper bills could bring joy to kids in need?
So we launched a campaign where, for every client who activated the electronic bill, Telekom donated their monthly subscription to
Ana and the Kids charity and transformed their paper bill into a Christmas tree origami decoration.
The campaign brought kids a brand new TV, a Christmas tree, origami bells, angels, stars, and winter clothes.
Copywriter: Adina Cioceanu. Senior Designer: Marius Vlad. Creative Director: Radu Ionescu. Creative Agency: Kinecto Isobar